Crisis time for the marketing department!There’s a conference coming up and your boss has suddenly decided that a promotional giveaway for delegates is a good idea (which it is), but there’s no time. It’s your job to work miracles.
This happens all the time. Finding a solution to a last minute request is all in a day’s work for most promotional products companies, and they’ve seen it all before. The value of promotional products as a hugely effective component of an advertising or brand awareness campaign is well-documented. The problem is, they don’t always feature when marketing plans are being made, and last-minute panic then ensues.
So when the proverbial hits the fan, just who do you turn to to find the perfect item that can be branded with your company’s logo, URL or phone number? Bodimasta, an established supplier of promotional products and promotional polo shirts Perth, had some answers .
What is an average production time?
Average production time for most products is between two and three weeks, but some products can be done quicker than that. It does cost more to have products rushed through. A 14-day period from order placement to delivery or pick-up is probably the bare minumum.
What is the minimum order?
Usually, for screen printed items or embroidered items, there isn’t a minimum order. For other items eg embroidered workwear, screenprinted and pad printed items, the costs are calculated on quantity. Go online to look at prices of various suppliers and talk to them about your requirements. In most cases, quantities have a bearing on price.
Examples of items that don’t require long lead times
The list of items is pages long, and there are thousands of products available so it’s not possible to list them all – but some items could include promotional polo shirts, keyrings, pens, stationery, caps, mousepads etc Bodimasta has over a hundred thousand promotional items on its online catalogue, so the internet is a good place for inspiration. A reputable supplier will also have experienced people to talk to if you want a personal discussion about your promotional products.
Are there different ways of putting a logo onto an item of clothing?
Embroidery is the process by which a logo is stitched onto an item using digitalized machinery. Another way is to use screen printing, which transfers an image or drawing etc onto film and then onto screen. Inks are then put through the screens. Another way is to use transfer technology which uses a heat press machine to heat imprint images onto t-shirts etc.
Can all these technologies be used on any type of material?
Several factors need to be considered eg the type of fabric, how complex the logo is, the colours etc so it is best to consult with the professionals.
What does it cost for t-shirt printing?
Screen printing is probably the most reasonable option but it does have limitations. Sometimes, an image has to be made more simple in order to get a better result. The cost is calculated by the number of colours required and quantities. Other things to consider are the number of screens and the type of fabric required and the colour of the fabric. Generally, costs come down as quantities increase.
The first rule is not to panic! Even at short notice, you’ll be able to come up with something good and you’ll always get excellent value from your investment, whether it’s promotional keyrings Perth or fancy leather luggage. Items that serve a purpose among your target audience (ie they get used because they’re practical and good to look at) – will serve their purpose of creating top-of-mind awareness and constant advertising for your organisation, product or service.













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