A business card can be a company’s secret marking weapon if it’s used in the right manner.
Sometimes people hand out their business cards to everyone and anyone even if the person wants it or not. If you use your business card correctly, as a marketing and advertising tool, your list of contacts and referrals will begin to grow.
Here are a few helpful tips on how to hand out your business card.
1.Networking: When you meet someone at an event, business meeting, or in line at the grocery store strike up a conversation. Be the first to ask for a business card. Typically, people will be flattered that you asked and it will be natural for them to ask for yours in return.
However, if they don’t ask for your card don’t offer one. You never want someone to think you’re pushy. When the person gives you their card take a moment to look it over, then ask a few genuine questions about their business.
Check to see if all the contact information is on the card: name, business name, phone number, address, website. If anything is missing, ask them for it so you can add it to the card.
2.Your Card: When someone asks for your card, hand them one and be ready to answer any questions they might have about your company and business card.
Don’t ever try to sell anything when you first meet someone, only if they tell you they’d like to use your services or purchase what you’re selling. There is no need to sell someone when you first meet, at this point you just want to make a new contact.
3.Contact: Don’t wait more than 48 hours to send your new contact a handwritten note. Inside, write a short note thanking them for their time and telling them you’re happy to have made their acquaintance. Try to add a personal touch by referencing something from your conversation. Don’t forget to place your business card inside the thank you note and hand address the envelope, then drop it off at the post office.
Your new contact will be happy that you took the time to write them a note rather than using email.This is the first step in building a great, professional relationship.
4.Organizing: Keep all received business cards in an organized file for future reference. If you don’t hear back from your new contact after sending a note, ask if you can add them to your email list. Try to ask for their permission, it is not only respectful, but you don’t want to flood their inbox with unwanted mail. Then only send emails that relate to their business.
Start thinking of your business card as a secret weapon for your company when you meet someone new. Now you know how to properly hand out your business card and build a professional relationship.













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