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World Ventures popped up on the scene a few short years ago.  The plan was to apply one of the most powerful marketing tools on the planet,  Network Marketing, to the largest industry on the planet.  That combination should make anyone sit up and take notice.

In order to evaluate any Network Marketing company, one needs to look at 5 separate criteria and determine whether this is potentially the next “Amway”, as they claim.

Those 5 criteria are as follows:

1)Is this the right industry

2) Is this the right time

3) Is this the right company

4) Is the compensation plan right

5) Is the system or training they provide beneficial for me.

Let us briefly look at those 5 criteria.

The travel industry is the largest in the world.  It is an $8 TRILLION industry.  Yes that is Trillion with a “T”.   It is bigger than the next 3 industries combined.  That means if you took, Oil and Gas,  Health Care and the Automotive industry together, they would not even come close.  That is a huge statement.

Is this the right time?  Well, even though the industry is currently $8 trillion, it is projected to climb to $15 trillion over the next 10 years for one simple reason; the Baby Boomers.  They are retiring at a rate of over 10,000 per day.  They may want to Travel folks.  In fact since World Ventures began in 2005, the Travel industry has gone from $6 trillion to $8 trillion in arguably the worst economy in the last 40 years.  Ladies and Gentlemen, there is no other industry that can claim that type of growth, anywhere.

What about the company?  Even if the first two are ideal, it doesn’t do you a whole lot of good if the company isn’t one you want to be associated with over the long term, now does it?   Since it began in 2005, it’s growth has been pretty remarkable from an industry standard.  That may have something to do with the fact that in an $8 trillion industry, there is no other company that I can find that is doing anything similar.  The obvious question is then,  how much market share does this company need in order to become the next “Amway” .  Amway is an $8 billion dollar company.  That means that World Ventures would need to acquire about 0.1% Market Share!  In contrast, Starbucks had to acquire nearly 8% market share of a $100 billion industry in order to become an $8 billion industry..

Their first year in business they closed out at $15 million in sales.  Their second year they were at $50 million and in their third year,  close to $150 million.  That is 3 straight years of 300% growth.

Lets compare this to the Health and Wellness industry which is a $220 billion industry.  There are, by conservative estimates, somewhere between 3000 and 5000 Network Marketing companies fighting for a share of that pie and they account for about 30 – 40% of the industry.  If every one had an equal share that would cap out at $16 million per company.  (World Ventures in there third year is already at $150 million).  Now they don’t have an equal share obviously but I think you get my point.

There are a lot of big companies in travel, Expedia, Travelocity, Cheap Tickets, and Orbits etc.  Expedia, however, spent $8 million dollars in advertisements last year alone.  World Ventures with the use of their proprietary technology using their host company Rovia had an advertising budget of $0.   It gets even more interesting in that Rovia has been shown to find the cheapest price on travel about 70% of the time, compared with Expedia which is at 4%. This is based upon an independent review.

In my view, the company would have to be brain dead to not become a $1 billion dollar company.  They haven’t even hit their Momentum phase yet.   As I began to research the company I quickly realized that they are certainly not brain dead!

You always need to look at the compensation plan when evaluating a Network Marketing Company.  They use a binary plan and the pay out is very good.  The company pays out over 62% of their total revenue to their representatives.  That is pretty high for the Network Marketing industry.

Of course the products that a MLM company has are only the beginning. World Ventures certainly has put a lot of effort and money into their product. You still have to go out and Market the products; they are not going to do it for you.

Just like any MLM company, a large number of people are not going to have success. Just looking at the statistics about Network Marketing in general, the odds look bad. There are SIX steps to success in any MLM business opportunity and the people that fail have a deficiency with one or more of the steps below.

1) Define your goals and Make a Decision to Reach them (check out the link!)

2) Identify your “Target Market”.

3) Do Your Homework. Research long and hard my friends.

4) Know the Products and be sure your Target Market LOVES the product.

5) Get Effective Training

6) Find the Correct Mentors and do what they tell you.Don’t re-invent the wheel.

What I’ve given you so far in this article is a head start on the first 4 steps. You will of course need to fill in the blanks for yourself. I can tell you that the Training that you receive in every MLM company is horrendous. (World Ventures training appears to be some of the industries best, however.)  Not that they want you to fail but I believe that they really do not know any better. The techniques they use are “stuck in the 80s and 90s”.

If you want to cut down a large tree, you should use the sharpest axe you can find, spend 90% of your time making it sharper and then chop away… and never quit. That is assuming that you have fulfilled numbers 1 – 4 above. If you do not get effective training, you are trying to chop down the tree with a hammer. It may work eventually but its going to take forever.

Finding the correct mentors in this field is very difficult. I know, I’ve tried and fallen flat many times until…

The techniques that I currently use to build my MLM company, are a blueprint used by the best Marketers in the world and they WORK. The system not only works for you but they work for your entire team which is massive in its power.

If you have satisfied the requirements for steps 1 – 4, than I have found a system to help you explode through steps 5 and 6. If you have looked at WorldVentures and are not sure you have satisfied the requirements for steps 1 – 4 it doesn’t matter. There are thousands of companies out there and there is sure to be one for you. The systematic marketing plan, that I and the top internet marketers in the world use, will work for any company. Take a look.. and I will see you on the Beaches of the World.

David G. Heon, MD

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