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By integrating a mobile part into your local marketing system there is good reason to believe that you can take it to fresh heights.

One: People have a relationship with their mobile telephones

In the UK 45% of people use their phones to find local companies. Above 30% use their smart phones to compare their options and research products and services.

If you are not conscious of this maybe you need to be as you re focus your online, mobile and local marketing strategy for 2012.

Two: Mobile Ad Campaigns can be focused locally.

You can target your mobile adverts by city, age and sex.

So regardless of if you only operate within a certain area you can ensure that your campaign hits that area. And, if your firms best buyers are all, say, female between 21 and 29 then you can focus on just that demographic.

By doing this you can nudge your campaign in the right direction and possibly increase your investment return.

Three: Good local businesses need to make the jump!

Lots of great little companies – with great reputations and a keen following “need to work steadily to make sure that they carry their brand, values and reputation successfully into the online world.

If you’ve a great name on the high street and cheap, neglected online and mobile presence you’re in trouble.

Reputations can, and do, dwindle.

By making an investment in a mobile web presence, mobile ad campaigns and social media (which folks love to engage with on their smart phones) you reinforce your local reputation and ensure that you are as well thought of online as you are off.

Four: Being mobile gives folks that like your business options

Every small company does offline promotion. If the purpose is solely to ‘get more business ‘ then you have a chance to do better.

Why? Because by including QR codes, for instance, you give more people an opportunity to engage with you.

You can drive people to your social media properties. You can drive people to your site. You can give them options that traditional direct mail does not allow for.

Stephane Kolinsky runs Springboard Outsourcing which delivers web development and marketing services in Plymouth, Devon. Always keen to help, Springboard Outsourcing concentrate on integrating online, mobile and local marketing.

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