Billboard marketing is one of the oldest and famous forms of product promotion companies are embracing for many years. There are many ways of reaching the customers such as ads in radio, newspaper and magazines, and television. But because traveling and commuting from different places is a common activity of general public, billboard is the best way of attracting their attentions especially when placed in a good site. It usually has a striking message and a good picture.
However, there are number of disadvantages of using a billboard:
-Since they rely on the number of people passing a specific site, there are no indication on how many different people passes and can see the ad. Let’s say, there are 10,000 people passing everyday, but there is a big probability that the number will fall or the same people are the ones passing the site everyday. And no one can be sure if all these passer by are looking at the ad. – Weather condition affects the billboard; it can destroy the billboard and the frame itself. Weather and traffic condition can also affect the attention of passers by and the number of people that will travel on that specific time. – Using billboard can cost a lot, depending on the location and size of the billboard. – Message must be brief or really short since the target readers are moving or passing. Due to this, they are now often used as reminders or to lead people to another source such as website. – They are vulnerable. Can easily be torn out or vandalized.
One of the primary ways most businesses market themselves is through the use of display ads in newspapers, magazines, or yellow pages. A display ad is simply an advertisement in a box that could be any dimension, but is determined by the standard sizes for a particular media. In addition to having ads that blend in, almost all display ads are being done all wrong. At the very top of the ad is the business name, or logo. Under that they have bullets highlighting features of their business followed by contact information.
Through the real-time interaction nature of the online marketing, receiving and providing immediate response to interested audience make it a very convenient way of promoting and selling your products. And bringing quick results brings more appeal to target audience.
Unlike billboards, management can easily measure the statistics inexpensively and easily. Every visit, action and browse on the site or advertisement can be traced, tested and measured. They can use different ways to determine which method is more interesting to audience. Advertisers can manipulate the ads anytime and can provide more information in one setting. You can also choose your modern or animated designs with pictures or real images for your page.
And finally, don’t just put your phone number at the bottom. Give readers a call to action and include some way you can track that they came to your store through this ad. Use something like: “Bring this ad in today for a free month of mailbox service.” Then keep track of these results so you know how effective your advertising is.
Improving your display ads and all of your marketing lets you build the kind of business you want. With effective marketing you can bring in not only more customers, but the kind of customers who don’t consider price to be the most important thing
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