If you’d like to boost your site’s position in the search engine rankings, you need to get your web page copywriting right. The problem is that you do not know what ‘right ‘ is. Clearly the keyword phrase you have selected must be in there, but how many times? So you scramble around and look at the information from all the search engine optimization experts and what do you find? All of them say something different. One might say to make your keyword 1.5% of your copy and another might say 3.5%. Who’s right? The answer differs from ‘no one actually knows except the individual who locked Google’s algorithm in the vault ‘ to ‘it depends.’
So what do you do? It’s simple. You review the competition. Type your keyword phrase into Google (or whichever search engine you want your website to appear on prominently) to discover which sites come up on the 1st page. Now, you have to recognize there are plenty of ingredients that go into the recipe that goes into awarding them the top spots in the search engine rankings. Only one of them is their SEO copywriting. So if you want to get more sophisticated, you should also check out other factors like directory listings, back links, and whether the keyword is in the URL, title and description.
So check out these web pages because they are clearly doing something right. Take the pages that come up in the top positions in the search results, and copy it into Word. Look at the word count for the copy. Then use the ‘find ‘ button to search for your keyword phrase. If you’re using a phrase like ‘copywriting for SEO ‘ you want to add up how frequently that phrase is employed, and then calculate that as a percentage of the total words on the page. You also need to count how many times ‘copywriting ‘ and ‘SEO ‘ are used outside of that keyword phrase. Again work out the usage of each of these keywords as a percentage of the total words. That tells you the proportion of times you need to use each keyword in your own copy.
You also must pay attention to the way the keywords phrase ‘copywriting for SEO ‘ and the keywords ‘copywriting ‘ and ‘SEO ‘ are used in the headings and sub heads. You need to model your page after this too. Also, make sure you add your header tags so that Google knows what’s crucial on that page.
So there it is. Stop wondering what you need to do and use the competition as a guide. You can do it yourself or if you’re strapped for time, find a website copywriter to help.
Created by Carolyn Frith of Carolyn Frith Marketing, LLC, a marketing advisor who specializes in website copywriting, copywriting for SEO and content marketing.
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