If you’re going to spend time on Twitter, it is as important to see why people use Twitter as it is to realize the correct way to use Twitter. What makes folk need to be followed and to follow you? Precisely what makes Twitter tick?
Here are 1 or 2 reasons why folks (and companies) Tweet:
Keeping in touch. Twitter is excellent for networking with friends, purchasers, prospects even the media. A single tweet can let everybody know precisely what you are up to. This may include fresh product releases, blog posts, sales, or simply providing value back to your proponents with tips and advice.
Making new contacts. During the last month I have connect to an accountant in California, an S.E.O expert in Denver, and others who have helped me to grow my business. These are folks that I would never have”met” outside of this environment.
Event Co-ordination. Tweetups have been forming all over the country in which a bunch of people keen on meeting face to face gather at a particular time and place. Many times these are connected with an event that’s already taking place. Have you got a facility that would accommodate such a meeting? Set the place and time and start sending out Tweets. You will be shocked at who shows up.
Activism. It is simple to find folk on Twitter that are willing to support your cause. The best illustration of this was Barack Obama’s campaign executives used the barackobama Twitter account as a tool to find and organize support for their candidate. Twitter has also been utilized by severely sick people to assist in finding donors or get medical help.
Selling and business development. Twitter is a tool that can be utilized by enterprises of any size. Due to the level playing field, Twitter can give small companies an edge they could not afford otherwise. Let you customers begin to know the face behind the business. Use Twitter as a tool to build up your brand. Let proponents know what you stand for and what makes you different.
Monitoring your brand and reputation. Most Tweeps (a term used to refer to folk posting on Twitter) aren’t shy about speaking their minds. This is especially true when it comes to things they like or hate. You can monitor and measure what they are exclaiming about your product or service in real time. On a webinar, I chose a product represented by one of the participators. We performed a search and there had been a recent Tweet where someone had a poor experience with one of their franchisees. The participant was ready to respond to the person in near real-time and resolve the issue. Where else could this have happened? Monitter.com allows you to set up three search phrases and monitor Tweets. You can set this up in the morning and keep it running in the background of your PC to check intermittently. You can respond to the Tweets right within the programme.
Keeping right up with the latest stories. Not long ago I was at a meeting in Las Vegas. There had been a power blackout that covered a significant slice of the town. Folks around the globe heard about this outage within a couple of seconds of it happening. Long before the media had enough time to report the incident. When a US Airways plane crash-landed in the Hudson Stream, the 1st photograph was submitted by a Twitter who tweeted”There’s an aircraft in the Hudson and I am on the ferry to pick up the people.”
Simplicity. Twitter was made from the concept of allowing folk to post standing updates and that’s what it does. It has developed way beyond the basic”What are you doing?” Nevertheless it helps to keep things short and sweet. Twitters limitation of 140 characters is its best strength. It takes practice to get your message across in 140 characters or less, but it is an art worth developing.
If you are new to Twitter, Business Training Team has a training program which will help you to get ok with this strong tool in a short period of time. Make Twitter Work is a sequence of brief videos that will walk you through the process of putting together your account, finding local supporters and making your tweets effective. This course combines coaching from a few sources to offer you a good start with Twitter.
Stephen Willis writes about different social marketing strategies you will learn to uncover more of his tips that are directly about Twitter marketing and how to add Twitter followers as well as new tricks with Twitter software such as TweetAdder.
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