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The Issue With Your Company’s Internet Site

Each day I have people send me a link to their network marketing
company’s replicated web site. In case you have no idea of the term, a “replicated” page is the cloned webpage that each distributor gets to personalize with their own contact info. These sites typically look pleasant , but have some major flaws when it comes to building your business.

Trap 1: Branding

Take a look at your company web site. What do you see? Your
name is in tiny type in the corner, while the company and products take the stage. Fine for a corporate page, but they don’t need the branding YOU do!

These sites brand the company, which does absolutely nothing for you. If you do not already know it, people join folks in this business, not firms. To take a prospect who took an interest in you, and direct them to a company site, weakens the bond that your started with them. They will see the company, instead of you.

Trap 2: Search Sites

Whether you prefer offline or web-based strategies to build your network marketing business, nobody can reject the impact of online marketing. Thus it is important that people can find you on Google and some place else on the internet. If you use your company site, the search websites will not help you much. You will not get indexed the same way, and folks will be less sure to find you.

The better approach is to get your own self-hosted domain, such as www.yourname.com. It’s easy, cheap, and allows you an entire world of flexibleness. It also permits you to make your own blog. Blogging is an important system, as it lets your fans find out about YOU, and is very well received by the search engines.

Trap 3: Attraction Marketing

As an extension to the Branding concept, I must mention Attraction Marketing. Too many networkers are still using the old belly-to-belly strategies, leading with their product or their comp plan, and having to hunt down potential recruits. Attraction marketing nevertheless , is all about building a brand around yourself, such that hungry, targeted prospective clients will find you, and need to partner with you. They search you out because they know you offer the solutions, coaching and support that they need and look for. This is accomplished, in part, from you creating your own presence online through your network marketing web site.

Trap 4: Prospecting

Ultimately, and most critical, nobody can take your own internet site away from you. Imagine spending years marketing your company site, only to have the company shut down. It happens! Or you decide to change companies? What about the opt-in leads that you have built up? What happens to them?

Bottom line, if you don’t own and manage your own data, some other person does. And you just can’t afford to take that risk. Ever.

So Start

Don’t believe you cannot do it. It’s vital to your business, and not that tough. Enroll in a web hosting service and purchase your own website name, and start with your blog. Sign up for a multilevel marketing system, which will supercharge your marketing, teach you all you need to grasp to set up your blog, coach you thru the whole process, and help you generate tons of traffic to your own personal web site.

Jump in, get started. And don’t let your network marketing company’s website kill your business!

Karyn Weger is a top Network Marketing Coach both on and offline. Her unusual style combines old school techniques with up to the minute methodologies, to generate dozens of hungry network marketers to her business, without troubling friends and family, and without humiliation or refusal. She teaches network marketers how to use their own MLM website to explode their MLM businesses.

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