Success and innovation are Usana’s mantras
How were they able to bridge the gap between a founder’s vision and expert status with a product AND build and grow a company in a fiercely competitive marketplace?
Which would you prefer for a company – a visionary adept at his product or a skilled marketer or a gifted businessperson?
Both qualities are necessary for a new company. A business can’t flourish if it doesn’t have a unique selling preposition of product or service. Similarly, a person technically skilled on a product may or may not always have a skill for business that is necessary for companies to survive, sustain and grow themselves.
The good news for Usana was that they had ample of both qualities at inception.
Dr.Myron Wentz is recognized world-over for his acclaimed work in developing human cell culture technology and diagnoses of infectious disease and is also a famous microbiologist and immunologist. Dr Wentz is equipped with a bachelor degree in biology from Illinois Central College in Naperville, a master’s degree in microbiology from the University of North Dakota and a Ph.D in microbiology and immunology from the University of Utah.
The microbiology and immunology laboratories of three hospitals in Peoria area were directed by Dr. Wentz who worked with the pathology group Peoria in Illinois as a specialist in infectious diseases.
He made much needed contributions to medical science by developing vital tests for viral diseases after three years of clinical experience.Obviously, all this schooling was leading him on a path.
However, unlike many brilliant scientists, Dr. Wentz has a strong entrepreneurial spirit as well. 1974 saw him launch Gull Laboratories as a one-man operation. Several of his viral diagnostic assays were readied for marketing to hospitals and clinical laboratories with FDA approving most of them in June 1977.The Epstein-Barr virus infection diagnosis test was the first commercially available test developed by him. Cha-Ching! Dr.Wentz sold his controlling stake in Gull Laboratories in 1992 and used his profits to establish USANA Health Sciences, a state-of-the-art manufacturer of nutritional and vitamin supplements.
Dr. Wentz first love is being a scientist not a business man though he has been very successful in his businesses. However, Dr. Wentz has been recognized for his business skills by a Presedential appointment as the advisor to Small Business Adminstration and an Utah Ernst & Young Entrepreneur of the Year award for 2003.
His job #2 was recruiting strong business partners and associates to grow USANA.
Job #1 saw him creating and implementing a program based on network marketing which generated almost crazy profits.
The highest percentage of payout among profit reporting companies in the business is offered by USANA which returns to associates close to 45 cents of every dollar through commissions. See why USANA has been voted Distributor Choice “Best Company” in NetWork Marketing Today & The MLM Insider Magazine for 10 years! Wow!
If you are looking for a successful company to align yourself with, you won’t go wrong with Usana. Do not forget to keep your sales funnel flowing irrespective of any opportunities that come your way.
Promise yourself that today is the day that you are going to start creating mlm leads. Lee Kowalski is a lead generation pro at getting leads for Usana.















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